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Insights. Expertise. Innovation.

Robert Kroon Robert Kroon

The Profitable History of Movement: From Flexible Theory to the Agile Workplace Imperative

The concept of freeing the worker from a fixed desk is a six-decade-old idea, tracing back to German and Dutch thought leaders who sought efficiency, not just comfort. This history shows a consistent tension between an ideal and the limitations of building infrastructure. While Flexible Working addressed when and where a person works (hours, home vs. office), the more recent Agile Workplace defines the how, requiring a complete redesign of the physical space to support different activities—focus, collaboration, or learning.

This final shift from theory to mandatory practice only happened when the pandemic exposed the massive financial cost of static, underutilized real estate (often up to 50% waste). For building owners and design professionals, the story of agility is the story of finally deploying the technology—like battery-powered Agile Furniture—to achieve the long-desired financial benefit: transforming the expense of immovable infrastructure into the profitable, customizable utility tenants demand.

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Robert Kroon Robert Kroon

The Multi-Million Dollar Drain: How Inflexible Office Spaces Become Financial Sinkholes

Static commercial office buildings are plagued by a hidden, multi-million-dollar financial drain: stranded electrical assets. The mean occupancy for a typical commercial office tenant in the US hovers around 3 to 5 years, with some tech leases being even shorter.

Each time a tenant turns over, the existing, hard-wired electrical and data infrastructure becomes a "sunk cost," often useless to the next occupant. Tearing out and replacing this stranded electrical system—part of a full renovation that can cost $100 to $200+ per square foot—is a massive, repetitive expense.

By contrast, technologies such as fault-managed power (FMP) and battery-powered Agile Furniture bypass this demolition and re-wiring roadblock, making reconfigurations as simple as moving furniture. This shift converts a multi-million-dollar liability into an Agile Workplace asset, saving building owners and tenants millions over the building’s life cycle by eliminating costly and disruptive overhauls.

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Robert Kroon Robert Kroon

An Assessment of Architectural Readiness: The Integration of Advanced Power Technologies in Modern Curriculums and Professional Practice

This report provides a comprehensive assessment of the evolving relationship between modern architectural education and the rapidly advancing field of building power technology. The analysis reveals a significant and widening "readiness gap" between the skills taught in most architectural programs and the advanced technical competencies required by contemporary practice. While a few leading institutions are pioneering integrated, interdisciplinary curricula that address building performance, mainstream architectural education lags, with a persistent focus on traditional design principles and a superficial engagement with technological subjects.

This disconnect is compounded by a severe "financial brain drain" from academia, where faculty salaries fail to compete with the high industry demand for specialized talent in areas like BIM management and building performance analysis. Consequently, the academic pipeline is starved of the very experts needed to train the next generation of professionals. This has forced architectural firms to adopt an "industry-as-educator" model, investing heavily in in-house training and mentorship programs to upskill new hires.

The report estimates that only a small fraction of new architectural graduates—conservatively, between 5% and 10% of new hires—are truly prepared to lead complex projects involving advanced power technologies like microgrids and Battery Energy Storage Systems (BESS) without significant, firm-provided training. The capabilities of new architects are highly stratified, with a small, elite group emerging from specialized programs while the majority remain unprepared for the technical demands of a profession increasingly defined by data, systems, and integrated performance. To bridge this gap, a systemic, multi-stakeholder intervention is required to align educational pipelines with urgent industry and societal needs.

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Robert Kroon Robert Kroon

Your Office is a Destination: How Hospitality Principles are Redefining the Workplace

In the era of hybrid work, the office has a new purpose: it must be a magnet, not a mandate. It's no longer just a place to get work done, but a destination that offers an experience worth the commute. This shift is driving a powerful trend in commercial design—the "hotelification" of the workplace—which is drawing lessons directly from the hospitality industry to make offices more welcoming, comfortable, and engaging.

The question is, in the age of hybrid work, is your office a magnet that draws people in, or is it a liability they have to tolerate?

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Robert Kroon Robert Kroon

Beyond the Tuscan Villa and Glass House: Designing the Next Generation of Workplaces

In the high-end residential world, there's a saying that all designs fall into one of two categories: the comfortable, rustic "Tuscan Villa" or the sleek, minimalist "Glass House." It’s a powerful analogy that gets to the heart of a design philosophy. Can this same lens be applied to the commercial office as well? I believe it can—and it’s the key to understanding the future of the agile workplace.

The most impactful office designs today are moving beyond a single aesthetic. They are strategically blending these two philosophies to create dynamic environments that support both productivity and well-being. Let’s explore these two archetypes and see how their union is shaping the next generation of office spaces.

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Robert Kroon Robert Kroon

The Agile Workplace Manifesto

We believe that the future of work is defined by fluidity, adaptability, and empowered collaboration, not by static cubicles or rigid layouts. The traditional office, with its fixed power outlets and inflexible infrastructure, is a financial sinkhole and a relic of a past era. We are building the next generation of work environments—environments that are profitable, adaptable, and future-proofed.

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Robert Kroon Robert Kroon

The True Cost of Inflexibility: Exposing the Static Workplace

The people who champion static workplaces often focus on a single, short-term metric: the initial cost of a renovation. They overlook the compounding, long-term expenses that eat away at a company's bottom line. The truth is, a building that isn't designed for change is a financial sinkhole.

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Robert Kroon Robert Kroon

A Strategic Blueprint for Coworking Profitability

The flexible workspace sector has undergone a profound transformation, evolving from a simple real estate arbitrage model to a sophisticated, service-driven industry. The market is maturing, moving away from a period of aggressive, "blanket expansion" toward a strategic focus on "portfolio rationalization" and optimization.1

The foundational principle for a sustainable and profitable coworking space is a "strategy-first" approach.

In this new landscape, the most successful ventures are no longer merely landlords but highly focused community and service providers. The three strategies for profitability—increasing density per square foot, maximizing chargeable hours, and enhancing amenities for premium pricing—are not isolated tactics but tactical levers within larger, overarching business models.

Based on a comprehensive analysis of market trends and operational dynamics, a singular, critical conclusion emerges: a prospective owner must adopt a well-defined business model and strategic direction before acquiring a property. The foundational principle for a sustainable and profitable coworking space is a "strategy-first" approach. Attempting to fit a pre-determined strategy into an ill-suited building leads to inefficiencies, increased costs, and a fundamental misalignment of the value proposition.

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Robert Kroon Robert Kroon

Beyond the Hype: How Engineers Make Lithium-Ion Batteries Safe for Our Agile Workplaces

Lithium-ion batteries are everywhere, powering everything from our smartphones to electric cars. Here at August Berres, they're the silent workhorses behind products like C-Power, our innovative fault-managed power (FMP) and battery solution for truly agile workplaces. While the advantages of high energy and compact size are certainly appealing, it's It's essential to remember the earlier safety concerns that raised some eyebrows.

So, how do we confidently integrate these powerful batteries into our most dynamic work environments? It's not magic; it's meticulous engineering.

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Robert Kroon Robert Kroon

The Silent Danger in Our Workplaces: Why Humane Leadership Demands Safer Power

In the bustling environment of commercial real estate, the silent threat of AC power often goes unacknowledged until tragedy strikes. As we embrace Agile Workplaces and consider retrofitting existing buildings to meet modern demands, a critical question arises: are we doing enough to protect the very people who bring these spaces to life? The statistics paint a sobering picture: every year in the U.S., over 2,000 non-fatal electrical injuries occur in commercial workplaces, alongside a tragic 100-150 fatal electrical injuries. These aren't just numbers; they represent lives disrupted and families forever changed.

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Robert Kroon Robert Kroon

Gen Z: Powering the Future of Work

By 2030, Gen Z is projected to make up a third of the U.S. workforce, becoming a dominant force in driving business value. This demographic shift is not just about numbers; it's a fundamental change in the skills, values, and expectations that are reshaping our workplaces and economy. For commercial real estate owners, architects, facility managers, and designers, understanding this shift is no longer a trend—it's a critical business imperative.

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Robert Kroon Robert Kroon

Beyond the 80/20 Rule: How Pareto Analysis Can Transform Your Agile Workplace

In the world of commercial real estate and modern office design, the goal is to create spaces that are not just functional but truly magnetic. The challenge lies in knowing where to focus your energy and resources for maximum impact. Enter Pareto Analysis, a powerful tool based on the 80/20 rule, which states that roughly 80% of effects come from 20% of causes. For building owners, architects, and facility managers, applying this principle can be the difference between a minor tweak and a transformative improvement.

To use Pareto Analysis effectively, you first need to collect and categorize data on various workplace issues—from underutilized spaces to common user complaints. By tallying their frequency or severity, you can identify the 20% of problems that are causing 80% of the negative impact. By focusing on these high-impact issues, you can improve space utilization, resolve user complaints, and boost your workplace reputation.

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Robert Kroon Robert Kroon

The Practice of Agile Office Management: A Case for the Gemba Walk

The concept of the Gemba Walk, a cornerstone of the highly respected Toyota Production System, offers a powerful framework for managing and reconfiguring modern Agile Workplaces. While a truly agile workplace is never considered "perfect," it is a dynamic environment that is constantly evolving.

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Robert Kroon Robert Kroon

Unlocking Hidden Value: A Strategic Guide to Middle-Market Office Retrofits

This report posits that the conventional wisdom favoring iconic structures or premier locations for office retrofits overlooks a significant and increasingly lucrative opportunity: the middle-market building segment. Far from being marginal, non-trophy office buildings (Class A, B, and C) represent a vast, often undervalued, asset class ripe for strategic transformation.

Through detailed economic justification, compelling case studies, and a pragmatic roadmap for budget-conscious implementation, this analysis demonstrates that retrofitting these assets yields substantial returns, enhances market competitiveness, ensures regulatory compliance, and contributes meaningfully to sustainability goals. The report provides actionable insights for property owners and investors to unlock hidden value, navigate complexities, and secure a resilient future for their middle-market portfolios.

The post-pandemic market has created a distinct bifurcation, where top-tier trophy assets command exorbitant premiums while Class A, B, and C buildings, particularly in the middle-market segment, offer significant concessions.1 This dynamic presents a unique window for value creation through strategic retrofits in non-trophy buildings.

While trophy properties may boast higher face rents, the substantial tenant improvement allowances and months of free rent offered in non-trophy Class A and B buildings can effectively narrow, or even eliminate, the perceived cost advantage of premier locations.1 This means that a well-executed retrofit on a non-trophy building can achieve a competitive tenant experience at a significantly lower effective cost base for the tenant, thereby increasing its market attractiveness and potentially its net operating income.

This directly challenges the premise that iconic structures are the only viable starting point for impactful office retrofits.

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